Principal SEO Analyst

Job Locations US-MA-Boston | US
Job ID
# of Openings
Analytics & Data


We’re looking for a Principal SEO Analyst who can work cross-functionally with multiple Velir teams and think strategically for our clients by constantly considering their organizational goals. The Principal SEO Analyst should draw from their experiential knowledge of search to provide contextual recommendations for improving website compliance and optimization. This position will work closely with developers using JIRA and help execute on their recommendations. The ideal candidate will possess quantitative skills and the ability to manipulate large data sets from keyword lists and analytics platforms. The Analyst will also help shape what is a newer service at Velir and create deliverables that deliver sustained value to clients, so a penchant for innovation and entrepreneurship is welcomed.


  • Leadership
    • Partner with Account Manager to help drive customer engagements - understanding their needs, defining engaging solutioning conversations, and next steps
    • Able to be the primary decision maker on project approach and how best to respond to the client ask
    • Ability to direct cross-functional team-members to achieve a holistic approach
    • Oversite and appropriate delegation activities and deliverables to relevant team-members
  • SEO Assessments
    • Perform an SEO audit of a website, looking at relevant areas such as content, technical compliance, off-site and competitors
  • Developing an SEO Strategy
    • Help guide search strategies for our clients, using both organizational and website goals to further their visibility in major search engines
  • Keyword Strategy
    • Develop a keyword strategy for clients using competitive and on-site content, making sure the website content matches what they want to rank for and providing analysis and recommendations on future enhancements
  • Content Strategy
    • Evaluating content and leveraging analytics tools to help develop content ideas for clients so they can become more authoritative for specific priority topics on their websites
  • Reporting
    • Develop reporting that outlines performance of organic search, showcasing its importance amongst a client’s entire digital marketing ecosystem
  • Optimization Follow-Through
    • Identifying and providing optimization recommendations to clients and development

Skills & Qualifications

Skills & Qualifications

  • Excellent written and verbal communication skills
  • Organized individual and able to manage responsibilities effectively
  • Able to identify crucial SEO site elements using both paid and free tools, such as Ahrefs, Moz, Screaming Frog
  • Strong quantitative skills and the ability to identify themes through large data sets
  • Familiarity with different technologies such as web crawlers, analytics platforms, CMS and marketing software
  • Entrepreneurial – able to work within a small team, outlining assumptions and taking lead
  • Experience with Healthcare, Non-Profits, Higher Education, & Professional organizations a plus
  • PowerPoint design and presentation skills are a plus
  • SEM/PPC experience nice to have, but not required

Experience and Education

  • 8+ years’ experience in related role
  • Prior agency or consulting experience is a nice to have

Physical Requirements

  • Frequent sitting at a desk performing work on a computer
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Core Company Values


Velir is an established mid-sized agency with a top-tier portfolio of clients, ranging from the world's largest non-profits to Fortune 500 brands. We pride ourselves on our people-first culture and a low-ego workplace that embraces experimentation, collaboration and continuous improvement. We offer flexible work locations, competitive pay, and excellent benefits.

  • Take the Long View - Ensure the company is built to last
  • Be Courageous - Make the right decisions even when they aren't the easiest decisions
  • Be Genuine - Bring honesty and authenticity to all that you do
  • Work with Focus + Passion - Display purpose and pride in your work and never stop learning

At this time, Velir does not sponsor candidates and unfortunately cannot accept those on OPT or CPT.


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