Manager, Digital Analytics

Job Locations US-MA-Boston | US
Job ID
# of Openings
Analytics & Data


Velir is looking for a driven, knowledgeable Digital Analyst to manage and grow our Digital Analytics team. This team’s mission is to supply Velir’s clients with high quality insights regarding their digital marketing initiatives. This is done through thoughtful measurement planning, tracking specifications, data capture implementation, and reporting services. Velir has a diverse portfolio of existing clients who would benefit from these services, and we hope to find someone who can communicate and promote the value of a mature analytics program. The Digital Analytics department is supported by Velir’s Data Integration & Activation department which has the broader mission of enabling clients to activate their customer data.  

The Digital Analytics Manager will be primarily responsible for selling and managing Velir’s analytics services and will in certain cases also be responsible for service execution. Client analytics needs often include multi-site tagging, guidance around tag management options, planning for behavioral analytics capture, data quality review, tag implementation, and report generation. This individual should be familiar enough with common marketing technologies (Email Service Platforms, CRM Systems, Marketing Automation, etc) to understand how they relate to analytics and business outcomes. They should be comfortable consulting clients through analytics-related questions and motivating others to use analytics to solve real-world challenges. We’re looking for an individual who will make it their daily mission to grow Velir’s analytics practice and provide excellent solutions to our clients. 


  • Mentor and coach our Digital Marketing Analysts (1 analyst, currently)
  • Consult directly with clients to understand their needs and guide their analytics deployment
  • Serve as an internal thought leader and liaison to internal departments and clients
  • Collaborate with clients to define and document digital goals and KPIs
  • Perform in-depth data analysis and reporting, surfacing actionable recommendations in line with goals and KPIs
  • Manage and execute tagging and custom configurations within analytics platforms
  • Promote client governance around analytics tracking and usage
  • Keep pace with industry changes, technologies, and strategies
  • Keep Velir clients up to date with the latest best practices and trends

Skills & Qualifications

  • Excellent time management skills and ability to manage a diverse portfolio of clients
  • Able and interested in mentoring more junior digital analysts
  • Strong interpersonal skills and ability to confidently present to client stakeholders
  • Excellent written and verbal communication skills, including data storytelling and the ability to articulate the strategic value of analytics
  • Strong working knowledge of Google Analytics and Google Tag Manager
  • Working knowledge of data visualization tools, such as Tableau and Google Data Studio
  • Working knowledge of HTML, CSS, and Regex
  • Able to read and edit existing JavaScript.

Experience & Education 

  • Degree from a 4-year institution
  • 4-6+ years of relevant professional work experience in digital analytics, digital marketing, consulting, or advertising
  • Proven leadership skills with both internal and external teams
  • Extensive experience with Google Analytics. Most of our clients use Google Analytics
  • Experience with in-depth data analysis and reporting
  • Experience defining digital goals and KPIs
  • Experience building compelling, professional presentations in PowerPoint or Google Slides
  • Experience with SEO tools, such as Google Search Console, Deepcrawl, and MOZ
  • Experience with A/B testing and personalization tools, such as VWO and Optimizely
  • Experience with data visualization and dashboard tools, such as Google Data Studio and Tableau
  • Experience with tag management tools (ex: GTM, Adobe Launch, Tealium) 

Preferred but not required

  • Experience with Adobe Analytics, Adobe Test & Target, and Adobe Launch
  • Experience deploying GA4
  • Experience with R
  • Experience writing new JavaScript to meet complex tag management needs
  • Involvement in the web analytics community, newsgroups, networking groups, and forums

Physical Requirements

  • Frequent sitting at a desk performing work on a computer
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • Domestic travel may be required

Core Company Values


Velir is an established mid-sized agency with a top-tier portfolio of clients, ranging from the world's largest non-profits to Fortune 500 brands. We pride ourselves on our people-first culture and a low-ego workplace that embraces experimentation, collaboration and continuous improvement. We offer flexible work locations, competitive pay, and excellent benefits.

  • Take the Long View - Ensure the company is built to last
  • Be Courageous - Make the right decisions even when they aren't the easiest decisions
  • Be Genuine - Bring honesty and authenticity to all that you do
  • Work with Focus + Passion - Display purpose and pride in your work and never stop learning

At this time, Velir does not sponsor candidates and unfortunately cannot accept those on OPT or CPT. 


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